Posted on Sunday 4 March 2007
I handed my dissertation in on Monday last week, and on Friday of the same week, Google released their first report giving hard data on the scale of the problem of click-fraud!
Thankfully my research seems to have been pretty good, as the report pretty much says the same as what i found. The reassuring thing is that fraudulent clicks which are not removed by Google account for roughly 0.02% of all clicks - a serious difference from the 30% claim made by some reports! You can check out Google’s full report here.